What is Data Labeling?

Data labeling is the process of tagging raw data - text, images, audio, or structured records - with the categories or values a machine learning model needs to learn from.

A model trained to classify support tickets by urgency needs a training set where humans (or a trusted automated process) have already marked thousands of past tickets as urgent, normal, or low priority. The quality of those labels sets a hard ceiling on the model's accuracy - a model can't learn a distinction its training labels don't consistently reflect, no matter how sophisticated the architecture is. Labeling work ranges from simple binary tags to complex structured annotation like bounding boxes on images or span-level entity tags in text, and it's increasingly done with a human-in-the-loop pattern: an AI model proposes labels, and humans only review and correct the ones it's uncertain about, which is far faster than labeling from scratch. Inter-annotator agreement - how consistently different labelers tag the same item - is the standard way to check whether a labeling task is well-defined; low agreement usually means the labeling instructions themselves are ambiguous, not that the labelers are careless.

In practice with Neotask

When Neotask fine-tunes a classifier to route incoming tickets, past resolved tickets are labeled by category and priority using a review pass where an agent proposes the label and a support lead only corrects the ones it flags as low confidence.

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