What is a Native Integration?

Native integrations typically offer deeper functionality than generic alternatives because they're built to understand the target system's specific objects, permissions, and events, for example, a native Salesforce integration can subscribe to real-time object-change events and respect field-level permissions, where a generic REST-polling connector might only see periodic snapshots of whatever fields happen to be exposed. The tradeoff is maintenance cost: each native integration has to be built and kept current against that specific vendor's API, versus a generic layer that trades depth for breadth across many systems at once. Native integrations are also usually the fastest and most reliable path for real-time or high-volume use cases, since they can use the vendor's purpose-built webhooks and bulk APIs instead of routing through an intermediary that adds latency and another potential point of failure.