Heap

Analytics

Neotask unlocks Heap's retroactive event data through conversation — OpenClaw queries your full user history without pre-instrumentation.

What You Can Do

Retroactive Event Queries

Since Heap captures all interactions automatically, ask about clicks, form submissions, or page views that happened before you defined a formal event. Neotask can query the raw event stream retroactively.

Funnel Construction & Analysis

Describe a funnel in natural language — "from landing page visit to account creation to first purchase" — and Neotask will assemble and run it against your Heap data.

Segment & Cohort Exploration

Define user segments by behaviour ("users who clicked the pricing CTA but didn't convert") and ask for their counts, properties, or downstream actions.

Session & User Replay Linking

Find users or sessions that match specific behavioural criteria and get links to their Heap session replays for qualitative follow-up.

Data Definition Auditing

List your defined events and virtual events, check for duplicates or gaps, and understand what auto-captured interactions could be promoted to named events.

Try Asking

  • "How many users clicked the 'Start Free Trial' button in the last 30 days?"
  • "Build a funnel from homepage visit to checkout completion for last quarter."
  • "What percentage of users who saw the pricing page upgraded within 7 days?"
  • "Show me users who rage-clicked any element on the signup form."
  • "Which defined events have the highest drop-off in our onboarding funnel?"
  • "Find users who visited /enterprise but never contacted sales."
  • "What virtual events do we have defined in our Heap workspace?"
  • "Compare mobile vs. desktop conversion rates for the last 60 days."

    • Pro Tips

  • Heap's retroactive capture is most powerful when you ask about historical behaviour you never explicitly tracked — try querying old UI interactions from before your instrumentation was complete.
  • Ask Neotask to suggest which auto-captured clicks are worth promoting to named events based on their volume and funnel relevance.
  • Use segment descriptions rather than IDs — "users on the Pro plan who haven't logged in this month" works without needing a pre-built segment.
  • Combine Heap retroactive data with Segment's trait data for identity-enriched behavioural queries in a single conversation.
  • Ask for funnel comparisons across time periods to detect whether product changes improved or hurt conversion.

    • Works Well With