Marketing teams spend thousands on Google Ads campaigns without knowing which keywords actually close deals. Sales teams work contacts in Attio without knowing which ads brought them in. Neotask bridges this gap — connecting your Attio CRM directly to Google Ads so every lead, contact, and deal carries its full ad attribution history. When Attio and Google Ads work together through Neotask, your revenue data and your ad data finally speak the same language.
Attribution gaps are expensive. When a contact converts in Attio but no one knows which Google Ads campaign, ad group, or keyword drove that conversion, budget decisions become guesswork. Teams end up scaling campaigns that look good on click-through rate but generate low-quality leads — while underfunding the keywords that consistently close.
Neotask eliminates this blind spot by keeping Attio and Google Ads in continuous sync.
From Google Ads into Attio:
From Attio into Google Ads:
The Attio + Google Ads integration through Neotask is purpose-built for teams that measure marketing performance against pipeline, not just clicks. Sales reps get contact records pre-loaded with ad context. Marketing managers get offline conversion data that reflects what the sales team actually closes. Both teams work from the same ground truth.
Neotask handles the data mapping, field normalization, and sync scheduling — no custom code, no brittle spreadsheet exports, no manual uploads between platforms.
Neotask maps lead data from Google Ads — including campaign, ad group, keyword, and click identifiers — to Attio contact and deal fields. When a new lead comes in from Google Ads, Neotask creates or updates the corresponding Attio record with full attribution data. You configure the field mappings and sync frequency; Neotask handles the ongoing data movement automatically.
Yes. Neotask supports offline conversion tracking by pushing deal stage change events from Attio to Google Ads as conversion actions. This means Google Ads optimization algorithms receive signals based on actual closed revenue rather than just form submissions or landing page visits, improving bid strategy accuracy over time.
Minimal changes are required. You will need Google Ads auto-tagging enabled (which is on by default for most accounts) and a Neotask connection authorized for both Attio and Google Ads. No changes to your existing campaign structure, ad groups, or keyword lists are necessary to begin syncing leads and attribution data.
Let Neotask connect Attio and Google Ads so your CRM data and campaign data work as one system. See which keywords close deals — and scale what actually works.
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