Helium 10

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Helium 10's ASIN Insights capability turns an Amazon ASIN or product URL into an instant performance snapshot — the keywords actually driving traffic, sales and price trends, review analysis, and a listing health score with concrete improvement suggestions. It also handles the comparison step sellers actually care about: pit your product against up to three competitors side by side to see where you're losing on keywords or pricing.

• Paste an Amazon ASIN or product URL for an instant performance snapshot
• See top keywords driving traffic, sales and price trends, and review analysis in one place
• Get a listing health score with specific improvement suggestions

What you can automate

Helium 10

Helium 10 ASIN Insights lets you paste an Amazon ASIN or product URL and get an instant performance snapshot, including top keywords driving traffic, sales and price trends, review analysis, and a listing health score with improvement suggestions. You can compare your product against up to three competitors side by side to see keyword and pricing gaps.

Real workflows

Diagnose a stalling listing

Paste your ASIN and ask what's wrong — the agent pulls your listing health score and specific improvement suggestions from Helium 10 rather than you digging through the dashboard.

Benchmark against competitors before repricing

Ask the agent to compare your product to three competitor ASINs, and it surfaces the keyword and pricing gaps so you know where you actually stand.

Frequently asked questions

What do I need to provide to get a snapshot?

Just an Amazon ASIN or a product URL — the agent pulls the performance snapshot from there.

How many competitors can I compare against at once?

Up to three, side by side, to see keyword and pricing gaps.