What is an Integration Platform?

Modern organizations run dozens of specialized tools — a CRM, an email provider, a support desk, a spreadsheet, an accounting system — each holding a piece of the business's data with no native awareness of the others. An integration platform sits across all of them, providing pre-built connectors, a place to define the logic that maps data from one system's shape to another's, and often a workflow or automation layer on top that reacts to events in one system by taking action in another. Integration platforms range from consumer-facing no-code tools built for simple trigger-action automations, to enterprise iPaaS products built for complex, high-volume, governed data flows with error handling and monitoring. What they share is the core value proposition: centralize the integration logic in one governed layer instead of scattering brittle custom scripts and API calls across every application that needs to talk to another.