Klaviyo

营销

Neotask 运行于 Neotask，将 Klaviyo 的电子邮件和短信数据触手可及--通过对话掌握流程、细分、收入归因等更多内容。

查询电子邮件和短信的流程性能和收入归因
无需浏览 Klaviyo UI 即可探索细分和个人资料活动
监控活动和流程健康状况--打开率、收入、跳过次数

你能做什么

流动性能

检查每个活动流产生的收入，查看消息级别的打开率和点击率，并识别任何发送为零的流电子邮件--这是触发器配置错误的常见迹象。

收入归属

询问任何时期内来自电子邮件和短信的总归因收入，按流量与营销活动进行细分，并查看哪个流量推动了最多的转化。

细分市场探索

查询分段成员资格计数，查看哪些分段增长最快，并查找同时符合多个高价值分段资格的配置文件。

活动结果

提取最近活动的打开率、点击率、收入和取消订阅数据。比较各个发送群组的营销活动绩效或确定最能产生收入的发送。

资料查找

通过电子邮件查找特定订阅者 - 查看他们的细分会员资格、最近的活动、预测的生命周期价值以及他们注册的流程。

尝试询问

“本月哪个流程产生的收入最多？”
“废弃购物车流程的第一封电子邮件的打开率是多少？”
“现在我的‘高生命周期价值’细分中有多少个人资料？”
“上周哪个营销活动带来的收入最多？”
“显示过去 30 天内发送量为零的所有流量电子邮件。”
“查找 [email protected] 的个人资料 - 它们位于哪些流程中？”
“本季度 Klaviyo 从 SMS 中获得了多少收入？”
“本月哪些细分市场增长超过 10%？”

专业提示

零发送流量电子邮件通常意味着触发过滤器将所有人排除在外 - 请 Neotask 每月显示它们，以便您尽早发现配置错误的流量。
收入归因窗口因流量而异 - 确保您在对流量进行基准测试时在同一窗口（1 天、5 天等）进行比较。
细分计数实时变化 - 如果某个数字看起来不正常，请询问定义该细分的条件，并根据最近的列表增长情况进行交叉检查。
对于流量优化，要求“点击打开率”而不是原始打开率--它可以更好地将内容质量与主题行性能分开。
Klaviyo 的预测 LTV 数据对于细分非常有用：询问“谁的预测 LTV 超过 500 美元，但在 90 天内没有购买过？”用于重新参与定位。
短信流的可见性通常低于电子邮件 - 单独检查它们以确保它们正在发送并且归因的收入不会被忽视。

Start free

Plans

Free

$0/mo

Download without a card and start for free.

Individual

$50/mo

The full personal agent platform for one person.

Business

$100/mo

One company workspace with room to add your team.

Enterprise

$200/mo

Multiple workspaces and capacity for larger teams.

Works Well With

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